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Training ServicesBA and PM Advanced

Strategic Analysis

Course Overview
Formulation of Business Strategy requires an understanding of the internal and external business environments in which an organization operates. Strategic Analysis describes how several of the most common Strategic Analysis tools and techniques can be used to characterize macro-economic and other factors that can help shape optimum strategy.

After reviewing core concepts, participants engage in several hands-on exercises in order to gain first-hand experience with Michael Porter's Five Forces; Porter's Diamond; Marketing 5 C's; Strengths, Weaknesses, Opportunities and Threats (SWOT); PESTEL analysis; and more. Topics include:
  • Strategy and Strategic Analysis
  • Enterprise Analysis Applied to Strategy
  • Mission - Goals - Strategies
  • Projects create Business Value
  • Business Value promotes Strategy
  • Determining industry competitive structure and profitability
  • Moving from Analysis to Strategy
  • Determining National Competitive Advantage
  • Strategies for Economic Advantage
  • Examining a company's operating environment
  • Sources of Competitive Advantage
  • Macro-economic factors
  • Threats from Weakness; Opportunities from Strength
Who should attend
This course is of equal value to both domestic- and internationally-focused organizations. It is recommended for senior staff and analysts with direct or indirect responsibility for building their organization's competitive advantage or improving its ability to accomplish its Mission.

This course assumes that participants have some knowledge of basic business topics.

Course Outline

Section 1: Introduction to Strategic Analysis
  • Strategy and Strategic Analysis
  • Enterprise Analysis
  • Mission - Goals - Strategies
  • Projects Fulfill Strategy
  • Business Value
Section 2: Porter's Five Forces
  • Description of the tool
  • How it is used
  • Competitive Rivalry
  • Buyer Power
  • Supplier Power
  • Threat of Product Substitution
  • Threat of New Entrants into an Industry
  • Complementors (Sixth Force)
Section 3: Porter Diamond
  • Description of the tool and its use
  • Firm strategy, structure, and rivalry
  • Related supporting industries
  • Demand conditions
  • Factor conditions
  • Government
  • Chance
  • Strategies for Economic Advantage
Section 4: 5 C's Analysis
  • Description of the tool
  • How it is used
  • Company
  • VRIO analysis
  • Customers
  • Competitors
  • Collaborators
  • Climate (Context)
  • PESTEL analysis
Section 5: SWOT
  • Description of the tool
  • How it is used
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
Section 6: Putting It All to Work
  • Applying primary tools
  • Porter's Five Forces
  • Porter Diamond Analysis
  • PESTEL Analysis
Final Review and Q&A

This course includes hours of hands-on exercises that reinforce learning and retention. Well-structured exercise templates help bring core principles to life and make the tools approachable even to those new to the topic.

Numerous online references are provided to guide additional study.

Learning Approach
  • A highly qualified instructor will use interactive lecture format, numerous hands-on exercises, team activities, group discussions, and more to drive home the essential points of this material
  • We will build on your prior experience in this topic, while providing you with a structure and vocabulary to use in strategic analysis.
Why should I take this course?
  • If you are new to strategic analysis, the exercises in this course will give insights into essential concepts and techniques.
  • All participants take home a set of tools and techniques that will reinforce their work with strategic analysis.
  • Take this course and learn how to avoid many of the problems that strategic analysts most often encounter.
Use this courseware to teach your students! This course is available under license to qualified Training Providers. Courseware materials include:
  • Instructor slides
  • Instructor manual with timing guide
  • Printed participant guide
  • Train the Trainer instruction
  • Written for classroom or virtual delivery
For more information, see   Courseware-On-Demand or Contact Us
Every course and workshop in our Project Training program is fully customizable. We offer virtual delivery of the training program you need. Call us: +1.919.495.7371.

All of our courses are fully compliant with the latest release of each relevant standards document such as the PMBOK® Guide, Standard for Portfolio Management, BABOK® Guide, and others.
Course Information
Course ID: 1200
Duration: 2 days
Delivery: Virtual or onsite
Class size: 7 - 15
· CBAP® certified instructor
· Participant Guide
· Certificate of Participation
· 14 CDUs / PDUs
  Tech:4 Lead:2 Strat:8

Download this course description as a printable PDF document.

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(+1 919-495-7371)

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(+1 919-495-7371)
for more information.
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